ALARA Investment

An integrated framework for secure market entry, continuous operational oversight,
and high-value asset development

About ALARA

ALARA is an investment firm delivering an integrated model that bridges real estate development and commercial operations together.

The company focuses on an all-in-one framework for managing investment projects from concept to operation under a single structure, maximizing efficiency and minimizing risks

The Genesis of ALARA

ALARA was founded through a strategic alliance between two of Turkey’s leading companies. The two companies operate in different fields, but their expertise complements each other perfectly to deliver complete project solutions.

Ala Property: Specialized in real estate investment and property development with over 35 years of experience.
IDEAS: Specialized in shopping center development, commercial asset management, and project feasibility studies.

Today, ALARA places its integrated expertise at the service of investors, reshaping investment opportunities in the Syrian market with international standards and minimized risks.

Why Choose ALARA?

All-in-One Ecosystem

ALARA brings together investors, developers, operators, suppliers, and brands under one framework, efficiently coordinating everything from project management to government relations

Smart Execution

Using our expertise in the Turkish market, we leverage local data to make quick, informed decisions that transition your project from concept to execution and operation as swiftly as possible.

Risk Control

By managing all project operations under one roof with a single management team, we bridge the gap between development and operations. This allows us to overcome obstacles like delays and avoid costly mistakes, protecting your investment and keeping your project on schedule.

Our Services

Investment & Franchise Advisory

We provide market-entry advisory services for individuals and corporations entering the Syrian market. Our goal is to facilitate strategic cross-border connections and secure commercial franchise agreements with leading Turkish brands

Shopping Center Development & Management

We develop and manage shopping centers through an integrated approach that includes space planning, brand and tenant acquisition, operational management, and commercial performance enhancement to maximize asset value and returns.

Real Estate Development

We transform land into profitable investment assets by developing, constructing, and managing residential communities, commercial projects, and hospitality developments, including serviced apartments and hotels.

Real Estate Investment & Brokerage

We help investors find and buy prime lands to secure future development opportunities. Our team also provides trusted real estate consulting and advisory services for investors seeking high-potential land and strategic real estate assets.

Construction Materials Supply & Distribution

We ensure reliable access to high-quality construction materials through integrated import, distribution, and logistics networks that serve projects across all Syrian governorates and regions.

Building Materials Manufacturing

We establish local manufacturing facilities for building materials, combining advanced Turkish expertise with local production capabilities to create efficient and scalable industrial operations.

Our Investment Model

Investment Evaluation

We evaluate investment opportunities through market analysis and feasibility studies to validate project potential and long-term sustainability.

Project Development

We develop projects based on market insights, supported by the extensive experience of our founding partners in real estate and commercial development

Integrated Operations

The same team that developed the project also manages its operation, ensuring continuity, efficiency, and improved long-term performance.

Risk Reduction

By unifying development and operations within a single structure, we minimize execution risks, accelerate project launches, and improve investment outcomes.

Bridging Heritage and Modern Investment

Inspired by a lifelong family legacy of fostering strong relations between Turkey and the Arab world.
the Şengüler family has dedicated decades to building modern economic bridges. Following 25 years of cross-border trade experience, we founded Ala Property in 2010 to institutionalize asset management, later partnering with Idea’s to lead commercial mall development and leasing.
To bring this proven expertise to a rising market, we established ALARA Co. in Damascus.
Backed by our Istanbul headquarters, global agents in eight countries, and elite contracting partners, ALARA provides secure, transparent, and high-yield investments across commercial real estate, hospitality, and industrial manufacturing.
We transform ambitious visions into tangible assets—because the future belongs to Syria, and to the investors building it with us.

Alaeddin Şengüler Chairman of the Board, ALARA Co.

Let's Discuss Your Next Investment

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